Zoup! Fresh Soup Company
Art Direction + Design
Art directed food shots every season to utilize for marketing materials.
Branded Materials: Posters, Website, Vehicle Wrap
Art directed and designed in-store, evergreen posters. The challenge was visually representing two of Zoup!'s biggest core values. The Founder & CEO thought it represented the brand so well he had both framed in his office, ordered every restaurant a copy, and instructed that they be included in the onboarding materials to be hung up for all new restaurants going forward. Also shown here, website design and a partial vehicle wrap design.
The goal was to illustrate a striking imagery for holidays during the month of October. We decided on a steam theme in that people would be interested in "what's the steam doing today"? I discovered a CG manipulation technique and created artwork for all holidays.