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Art Direction + Design


I was tasked with visually representing their statistics on cleanliness of bare floors compared to carpet. I went with a split screen on most because comparisons average more click throughs on social due to the quick and easy intake of the premise. 

Re-Brand: Logo, Website, Billboard, Direct Mail

The company wanted to elevate and modernize their look. I utilized large amounts of white space to represent their cleanliness talking points and modernize the look. Warm golden hues played into the product recognition of flooring with a main color of soft blue to represent friendliness and trust. The typeface is clean and structured for familiarity. The use of bright spaces brings a modern feel with a preference to incorporate people in shots for added warmth and trust.

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