Art Direction

Moosejaw Sweepstakes Campaign - Micro-site, Email, T-shirts and Landing Page

 

GOAL

Create a sweepstakes campaign to create brand awareness and promote interest.

 

PROBLEM

Figure out how the sweepstakes works, how to get people to enter it, and what the look and feel is of the sweepstakes.

 

MY SOLUTION

People want to feel connected – to each other, to the world, to nature – so I used that basic human urge to strengthen their ties to the brand to facilitate brand loyalty. Having customers send in a picture of themselves in a place that means something to them forges that connection to the Moosejaw brand. In return, Moosejaw can utilize the photos on social media to spread the word, especially if people are sharing their photos on their social networks. The imagery contains glamorous photography of the prize destination to entice them as well as educate while overlaying illustrations to keep the playfulness of the brand intact.

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