Art Direction

Zoup! Online Ordering Site
GOAL
Redesign the online ordering process so it's more user friendly and visually appealing.
PROBLEM
The site needs to be integrated with the platform that franchisees use to order from the warehouse and the platform employees use on the cash registers. It also must look like it's not a separate site from zoup.com.
MY SOLUTION
A clean, elegant look and feel that's simple for platform integration and customer engagement.