To promote Patticakes' different desserts.
Use the brochure itself to represent what desserts look like in a fun way. The outside of the brochure is light and has a rough texture to represent the flakey outer crust of a pie or other dessert. The inside (using the brand's red color) mimics a jelly-like filling. I also wanted to leverage the visually appealing products by displaying them prominently. The cover has a die cut-out for interest and make people want to peak inside.