Design

Cadillac Web Ad

 

GOAL

To promote Cadillac as the fantasy that becomes reality.

 

MY SOLUTION

I wanted to play up the "dream" aspect of the copy to keep with the goal so I only showed part of the car to add to the mystic. The smoke I included plays up the dream aspect and as well looking as if it has just been driven. This makes the connection that it's been driven from the audience's mind into reality.

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