Branding

Athletes4Recovery Logo

 

GOAL

Create a symbol for a nonprofit organization that illustrates youth, athleticism and community.

 

MY SOLUTION

The client initially wanted a lot of different sports equipment with detailed looking people holding hands and leaning on each other's shoulders. So, I created a three dimensional soccer ball that doubles as people holding hands to represent community. Narrowing down the amount of objects in the logo and morphing two images into one.