Art Direction

Amazing Lift Website

 

GOAL

Redesign the current website with a new branding.

 

PROBLEM

The cosmetic procedure this company offers is relatively unknown because it is so new and without any defined branding, it was easily overlooked by potential clients.

 

MY SOLUTION

Utilize a soft look to play into the feminine aspect but also make it striking with vividness to give the branding a defined look that is undoubtedly recognizable. The model is fresh and clean with a relaxed appearance to convey calmness to aid women will feel at ease with a topic that can be intimidating such as surgery. Her relaxed appearance also helps tell the story that after the procedure, she is rested and stress free.

Fun Fact: Nearly every woman that passed by my desk when designing this website stopped to look at my screen to see what the company was all about because they said it looked so "pretty."

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