Art Direction

Tom's of Maine POP Display

 

GOAL

Attract people who buy organic products to try Tom's of Maine.

 

PROBLEM

People aren't familiar with how much natural ingredients are actually used in Tom's of Maine products.

 

MY SOLUTION

The suggestion to be "free" is to be free from the world that makes you believe you need artificial ingredients. Humans are not meant to ingest chemicals. So the products coming out of the container represent the natural ingredients used in them.