Art Direction

Zoup! In-Store Posters

 

GOAL

Bring to life the culinary prowess and cultural warmth of Zoup!

 

PROBLEM

Need to visually represent the flavorful product and "intangibles" of the brand.

 

MY SOLUTION

Show off the flavors of soup by colorful spices to make people "see" the flavors in a homey setting. Then place new photos and old in a photo album to bridge the nostalgia from the past and relate it to current times.