Art Direction

Cars4Cash Website

 

GOAL

Design a website for the company that makes it quick and easy for customers to sell their junk cars. 

 

PROBLEM

The branding hadn't been updated in quite some time but the client didn't want to refresh it so, outdated logos and colors needed to be incorporated into the design.

 

MY SOLUTION

Because the process of exchanging cash for cars had a few steps and they needed to be understood quickly, I decided an illustrative/infographic look would help describe the process fluidly. I also used a variety of tones to freshen up the outdated colors and inserted a bright highlight color to break up the dullness.

Fun Fact: That is the Detroit city skyline in the background.

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