Art Direction

Airfoil Group Half Page Ad

 

GOAL

Strike a nerve with women entrepreneurs to seek out Airfoil Group for marketing.

 

PROBLEM

Come up with a new slogan and image that the brand hasn't used before and make sure it still looks striking without color as the publication this goes in does not print in color.

 

MY SOLUTION

In our society's history, there's been an underlying message that women need to be saved. Take for example, all the praise the Disney movie, Frozen, has gotten. It's one of the first Disney movies that teaches young girls not to rely on others to save them. This ad is empowering women that they don't need someone else, they have the power to save themselves.

Copyright © 2018, Little Lime Creative. All rights reserved.