Art Direction

Roxo Bracelet Charms

 

GOAL

Increase sales from women in their twenties.

 

PROBLEM

Young, adult women are the only demographic not purchasing Roxo charms. The area for the charm is also very small, approximately .25" x .25".

 

MY SOLUTION

1) Create charms for milestones that happen in a woman's life in her twenties (especially weddings and during pregnancy as she'll have showers thrown and people will want to buy her gifts for them).

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2) Take advantage of trends such as the Japanese symbol for love, fire, peace, etc. 

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3) Partner with a designer brand (one season at a time), such as Louis Vuitton pictured here, for an "exclusive" charm. Exposure from the partnering designer brand will aid in more customers as well.