Art Direction

Parrot Guerilla Marketing Show

 

GOAL

Create awareness about Parrot drones and promote the opening of a new store in NY.

 

PROBLEM

People aren't very familiar with drones and what they can do.

 

MY SOLUTION

Create a "flash mob" meets "jet air show" with drones of all sizes doing synchronized, even comical, movements to "Flight of the Bumble Bee" in Central Park. Let people photograph and video so they can post on social media to create a buzz. Have the drones take photos and videos from the "performance" and post on social media to show off their capabilities. Possibly do this multiple times in different areas of the city until the store opens.