Art Direction




Parrot Guerilla Marketing Show
GOAL
Create awareness about Parrot drones and promote the opening of a new store in NY.
PROBLEM
People aren't very familiar with drones and what they can do.
MY SOLUTION
Create a "flash mob" meets "jet air show" with drones of all sizes doing synchronized, even comical, movements to "Flight of the Bumble Bee" in Central Park. Let people photograph and video so they can post on social media to create a buzz. Have the drones take photos and videos from the "performance" and post on social media to show off their capabilities. Possibly do this multiple times in different areas of the city until the store opens.