I was the "why" kid growing up. "Why this, why that, why not?" I always needed to figure out a better way to do it. Back then all it was good for was annoying my parents, but now it's the paramount quality in my secret cocktail that takes brands to the next level. In my 17 years of experience, I've learned evolution is the key ingredient that will forever be needed. Mixing creative strategy with an artistic eye - my ideas are always shaken, not stirred.